Views
5 years ago

FALL 2015

  • Text
  • Fastener
  • Fasteners
  • Products
  • Distributors
  • Washers
  • Manufacturing
  • Distributor
  • Screws
  • Association
  • Industrial
Distributor's Link Magazine Fall Issue 2015 / Vol 38 No4

10 THE DISTRIBUTOR’S

10 THE DISTRIBUTOR’S LINK Joe Dysart Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, California. A journalist for 20 years, his articles have appeared in more than 40 publications, including The New York Times and The Financial Times of London. During the past decade, his work has focused exclusively on ecommerce. Telephone: 631-256-6602; web: www.joedysart.com; email: joe@joedysart.com. SOCIAL MEDIA DONE RIGHT: TOP DASHBOARDS FOR FASTENER DISTRIBUTORS Fastener distributor marketers looking to manage all their social media campaigns from a single dashboard have some good news from Forrester (www.forrester.com): We did all the legwork for you. Essentially, the market research firm kicked the tires on all the major social media dashboards currently on the market, and has come up with a short list of those worth looking at: Percolate (www.percolate.com) Sprinklr (www.sprinklr.com) • Spredfast (www.spredfast.com) Overall, Forrester found that social media dashboards "make it easier for marketers to manage dozens of social employees and accounts," says Nate Elliot, lead author of the Forrester report on social media dashboards, "Social Relationship Platforms, Q2 2015 (www.forrester.com/The+ Forrester+Wave+Social+Relationship+Platforms +Q2+2015/fulltext/-/E-res120645). "Nearly every marketer we surveyed agreed that (social media dashboards) save them time." And while no one tool does it all, most do go a long way towards pulling together and managing virtually all the elements of a highly effective, and highly interactive social media presence. Specifically, most of the products Forrester puts at the front-of-the-pack automate the scheduling and posting of text and multimedia across a wide array of social media networks. And most also enable a fastener distributor to monitor how its brand is faring on social media – both among casual users of Facebook and other networks, as well as more engaged influencers, like bloggers. Moreover, dashboards in the top three are also best at CONTRIBUTOR ARTICLE ABOVE: SCOTT DONIGER, A SENIOR VICE PRESIDENT AT SPRINKLR – ONE OF THE TOP SOCIAL MEDIA DASHBOARDS ON THE MARKET, ACCORDING TO FORRESTER. BELOW: THE NEW WINDOWSHANTANU NARAYEN, CEO, ADOBE, GOT A HO-HUM REVIEW FROM FORRESTER FOR HIS DASHBOARD PRODUCT, ADOBE SOCIAL. helping marketers greatly automate the processing of messages – including reading and analyzing, and sorting out who at the company should respond to a specific post. In addition, these ‘social relationship platforms’ help marketers manage all their social accounts, as well as all the employees permitted to post to those accounts. And most of the solutions can assign different permission levels to different employees, and offer workflow tools for routing inbound posts to the right teams. All told, Forrester evaluated social media dashboards using a 41-point checklist. It also surveyed each vendor about its product and asked for product demos. Here’s how the top three programs stack up, according to Forrester: • Percolate This package is a best bet for fastener distributors looking to integrate their social marketing into much broader marketing strategies, according to Elliot. The drive behind Percolate was to "build a marketing system of record that lets clients centralize their operations across all marketing channels, streamline their workflows and governance, analyze their results, and optimize their marketing programs," Elliot says. He also says the platform boasts bestin-class workflow and content creation tools. Plus, Percolate has a rather nifty 'Brew" tool, which tracks custom-defined lists of media outlets and influencers that marketers are monitoring, looks for topics related to a company's marketing themes, and then prioritizes the specific topics on which the company should publish." CONTINUED ON PAGE 138

  • Page 8: 6 THE DISTRIBUTOR’S LINK The Gilc
  • Page 14: 12 THE DISTRIBUTOR’S LINK Robert
  • Page 26: 24 THE DISTRIBUTOR’S LINK Joe Gre
  • Page 30: 28 THE DISTRIBUTOR’S LINK Jim Tru
  • Page 34: 32 THE DISTRIBUTOR’S LINK ERP sof
  • Page 41 and 42: THE DISTRIBUTOR’S LINK 35
  • Page 44: 38 THE DISTRIBUTOR’S LINK THE OLA
  • Page 48: 42 THE DISTRIBUTOR’S LINK Richard
  • Page 51 and 52: THE DISTRIBUTOR’S LINK 45
  • Page 54: 48 THE DISTRIBUTOR’S LINK Guy Ave
  • Page 58: 52 THE DISTRIBUTOR’S LINK Magi Gr
  • Page 62 and 63:

    56 THE DISTRIBUTOR’S LINK FASTENE

  • Page 64:

    58 THE DISTRIBUTOR’S LINK Bart Ba

  • Page 68:

    62 THE DISTRIBUTOR’S LINK GLOBALF

  • Page 73 and 74:

    THE DISTRIBUTOR’S LINK 65 NORTH E

  • Page 75 and 76:

    AVK INDUSTRIAL PRODUCTS 25323 Rye C

  • Page 78:

    70 THE DISTRIBUTOR’S LINK GLOBE I

  • Page 81 and 82:

    THE DISTRIBUTOR’S LINK 73 Your re

  • Page 84:

    76 THE DISTRIBUTOR’S LINK MW INDU

  • Page 87 and 88:

    CSM FASTENER PRODUCTS 2451 Estes Av

  • Page 90:

    82 THE DISTRIBUTOR’S LINK MSI PRO

  • Page 93 and 94:

    THE DISTRIBUTOR’S LINK 85 FCH SOU

  • Page 96 and 97:

    88 THE DISTRIBUTOR’S LINK GLOBALF

  • Page 98 and 99:

    90 THE DISTRIBUTOR’S LINK FASTENE

  • Page 100:

    92 THE DISTRIBUTOR’S LINK BEACON

  • Page 104:

    96 THE DISTRIBUTOR’S LINK WOMEN I

  • Page 110:

    98 THE DISTRIBUTOR’S LINK FIELD 9

  • Page 113 and 114:

    CARNEY CONSULTING GROUP LLC 1200 Ju

  • Page 116:

    104 THE DISTRIBUTOR’S LINK NORTH

  • Page 120 and 121:

    FASTENERTECH ’15 - RECEPTION ROSE

  • Page 122:

    110 THE DISTRIBUTOR’S LINK FASCO

  • Page 126 and 127:

    114 THE DISTRIBUTOR’S LINK NATION

  • Page 128:

    116 THE DISTRIBUTOR’S LINK OBITUA

  • Page 132:

    120 THE DISTRIBUTOR’S LINK PIVOT

  • Page 135 and 136:

    THE DISTRIBUTOR’S LINK 123 E-Z LO

  • Page 138 and 139:

    126 THE DISTRIBUTOR’S LINK SPIROL

  • Page 140:

    128 THE DISTRIBUTOR’S LINK NUCOR

  • Page 143:

    SEMS AND SPECIALS INC 6483 Falcon R

  • Page 147 and 148:

    THE DISTRIBUTOR’S LINK 135

  • Page 150 and 151:

    138 THE DISTRIBUTOR’S LINK JOE DY

  • Page 152 and 153:

    140 THE DISTRIBUTOR’S LINK Bright

  • Page 154 and 155:

    142 THE DISTRIBUTOR’S LINK ROBERT

  • Page 156:

    144 THE DISTRIBUTOR’S LINK NIFMSE

  • Page 159 and 160:

    THE DISTRIBUTOR’S LINK 147

  • Page 161 and 162:

    THE DISTRIBUTOR’S LINK 149 AEH (A

  • Page 163 and 164:

    THE DISTRIBUTOR’S LINK 151

  • Page 166 and 167:

    154 THE DISTRIBUTOR’S LINK MICHAE

  • Page 168:

    156 THE DISTRIBUTOR’S LINK The Fa

  • Page 172:

    160 THE DISTRIBUTOR’S LINK RICHAR

  • Page 175 and 176:

    SET SCREW & MFG, INC 1210 Saint Cha

  • Page 178 and 179:

    166 THE DISTRIBUTOR’S LINK GUY AV

  • Page 180:

    168 THE DISTRIBUTOR’S LINK Micro

  • Page 183 and 184:

    THE DISTRIBUTOR’S LINK 171 UMETA

  • Page 185 and 186:

    Smalley Steel Ring Company, is plea

  • Page 188:

    NFDA 2015 ANNUAL MEETING - WELCOME

  • Page 191:

    THE DISTRIBUTOR’S LINK 179

  • Page 200:

    188 THE DISTRIBUTOR’S LINK ANTHON

  • Page 203 and 204:

    THE DISTRIBUTOR’S LINK 191 Plans

  • Page 206 and 207:

    194 THE DISTRIBUTOR’S LINK MID-AT

  • Page 208 and 209:

    196 THE DISTRIBUTOR’S LINK ROTORC

  • Page 210 and 211:

    198 THE DISTRIBUTOR’S LINK GROOV-

  • Page 212 and 213:

    FASTENERTECH ’15 ROSEMONT, IL - J

  • Page 214:

    202 THE DISTRIBUTOR’S LINK INDUST

  • Page 217 and 218:

    THE DISTRIBUTOR’S LINK 205 SOUTHW

  • Page 220:

    208 THE DISTRIBUTOR’S LINK BENGT

  • Page 223 and 224:

    THE DISTRIBUTOR’S LINK 211

  • Page 225 and 226:

    FASTENERTECH ’15 ROSEMONT, IL - J

  • Page 228 and 229:

    216 THE DISTRIBUTOR’S LINK MICHAE

  • Page 230:

    218 THE DISTRIBUTOR’S LINK WOODRU

  • Page 234 and 235:

    222 THE DISTRIBUTOR’S LINK NFDA T

  • Page 236 and 237:

    224 THE DISTRIBUTOR’S LINK ROBERT

  • Page 238 and 239:

    226 THE DISTRIBUTOR’S LINK CARMEN

  • Page 240 and 241:

    228 THE DISTRIBUTOR’S LINK LAUREN

  • Page 242:

    230 THE DISTRIBUTOR’S LINK MICHAE

  • Page 245 and 246:

    THE DISTRIBUTOR’S LINK 233

  • Page 248:

    236 THE DISTRIBUTOR’S LINK RICHAR

  • Page 251 and 252:

    THE DISTRIBUTOR’S LINK 239

  • Page 253 and 254:

    THE DISTRIBUTOR’S LINK 241

  • Page 256:

    244 THE DISTRIBUTOR’S LINK John G

SHARE A PAGE FROM THIS MAGAZINE

OPTION 1: Click on the share tab above, or OPTION 2: Click on the icon (far right of toolbar) and then click on the icon (top right of the page).

View Archives

FALL 2020
SUMMER 2020
SPRING 2020
WINTER 2020
FALL 2019
SUMMER 2019
SPRING 2019
WINTER 2019
FALL 2018
SUMMER 2018
SPRING 2018
WINTER 2018
FALL 2017
SUMMER 2017
SPRING 2017
WINTER 2017
FALL 2016
SUMMER 2016
SPRING 2016
WINTER 2016
FALL 2015
SUMMER 2015
SPRING 2015
WINTER 2015
FALL 2014
SUMMER 2014
SPRING 2014
WINTER 2014
FALL 2013
SUMMER 2013
SPRING 2013
WINTER 2013
FALL 2012
SUMMER 2012
SPRING 2012
WINTER 2012
FALL 2011
SUMMER 2011
SPRING 2011
WINTER 2011

Copyright © Distributor's Link, Inc. All Rights Reserved | Privacy Policy