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SPRING 2016

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Distributor's Link Magazine Spring Issue 2016 / Vol 39 No2

66 THE DISTRIBUTOR’S

66 THE DISTRIBUTOR’S LINK How A “Star” Was Born Andrew Gonzalez Andrew A. Gonzalez, Esq. is an experienced attorney with over twenty five years in practice. He focuses his attention on business and intellectual property matters. He provides sophisticated services to commercial clients who need to effectively compete in a business environment and personal counseling to individual clients who require the services of a seasoned and caring attorney. For more information, please visit www.golawny.com. Good naming and good marketing weren’t invented yesterday. Consider the story of John K. Hogg of Frederick, Maryland, a manufacturer of soap. Mr. Hogg had a concept for a special soap, so he applied for a trademark. STAR SOAP he called it, and a star symbol was to be “printed, stamped or impressed upon the outside of each piece of soap,” as he wrote in his application. Yes, Mr. Hogg had real naming and marketing skills: • name • A simple, one-syllable A highly meaning word to convey both his aspirations and the quality of his product • AN INTRODUCTION TO TRADEMARKS FOR SMALL AND MEDIUM-SIZED BUSINESSES A physical symbol built right into the name And the rest of the story? Mr. Hogg was the recipient of Trademark #9. That’s right, the ninth trademark ever issued by the government of the United States. The date of his registration was October 25, 1870. COLT (first registered in 1889); QUAKER (first registered in 1895); PEPSI-COLA (first registered in 1896; MERCEDES (first registered in 1900). CONTRIBUTOR ARTICLE What Is A Trademark? A trademark is defined by the United States Patent and Trademark Office as any word, slogan, shape, color, scent, taste or any combination of these thereof the delivery of services. used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another and to indicate the source of the goods. A trademark is a mark that is applied to product. For example, if you sell footwear, then the mark you apply to the shoe (e.g. NIKE) is a trademark. A service mark is used in If your bank is offering a checking account service called SMART CHECKING, this mark would be termed a service mark rather that a trademark, because it is used in the delivery of services rather than being applied to a physical product. What Are Trademarks For? Consumers who are satisfied are likely to buy or use the product or service again in the future. For this, they need to be able to distinguish easily between identical or similar products. CONTINUED ON PAGE 136

INNOVATIVE COMPONENTS INC. 1050 National Parkway, Schaumburg, IL 60173 TEL 1-800-566-2774 FAX 847-885-9005 EMAIL sales@knobsource.com WEB www.knobsource.com PARTNERING WITH LOCAL SCHOOLS & TRANSITION STUDENTS Innovative Components, which is one of the world's largest manufacturers of plastic knobs, handles, and quickrelease hardware, has recently partnered with Township High School District 211 (local high schools in their area) and more specifically with their transition students. The president of Innovative Components, Michael O’Connor states, “We are excited to work with D211 and help give their transition students opportunities in all areas of our business and provide meaningful, resume building and real work experience, which students can build on into their future.” D211 offers students with special needs the ability to enhance their acquisition of necessary work skills through a variety of work experiences at school or in the community. These skills aid in transitioning students to the post-secondary world after high school where they can become contributing members in the community within which they live. District 211 Transition Services Coordinator, Patrick Abraham states, “In working to provide extraordinary vocational opportunities for our students with special needs, BUSINESS FOCUS ARTICLE THE DISTRIBUTOR’S LINK 67 we are thankful for our recent partnership with Innovative Components. This collaboration is our first on-site work experience we have in our community within the manufacturing industry where our students are gaining work skills in both the assembly of parts as well as with administrative tasks”. Innovative Components currently has 4 students working from 9:00am-11:45am each day in the offices and production/warehouse area. Each day brings new tasks and projects that the students get to work on. Both Innovative and D211 are excited and looking forward to the future ahead. INNOVATIVE COMPONENTS INC.

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