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SPRING 2020

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Distributor's Link Magazine Spring 2020 / Vol 43 No2

10 THE DISTRIBUTOR’S

10 THE DISTRIBUTOR’S LINK FCH SOURCING NETWORK Sourcing Network for the Fastener Industry TEL 1-877-332-7836 EMAIL eric@fastenersclearinghouse.com WEB www.fastenersclearinghouse.com FCH HELPS REDUCE DISTRIBUTOR EXPOSURE TO MARKETPLACES by Eric Dudas During a recent Fully Threaded Radio conversation, distribution visionary Ian Heller of Distribution Strategy challenged fastener distributors to examine their “exposure to marketplaces”, or ETM. He advised distributors to review their sales to see how vulnerable they are to having their business upended by an online marketplace. The dreaded “Amazon effect” is not going away, and there are other competitors to consider beyond the obvious elephant in the warehouse. Fortunately, most small to mid-sized thread merchants can insulate themselves from some of the risk by providing services that are not easily managed through a marketplace, at least for the time being, Heller says. Technical advice and secondary services fall into this category. Another critical step all fastener distributors should take right now is to strengthen their online presence. The FCH Sourcing Network serves the fastener distribution industry with a low-cost way to market inventory online, funneling clicks and inquiries from customers searching for fasteners. It provides a simple and inexpensive way to compete in the age of advancing marketplaces. From its start as a site for moving excess and slow moving stock, FCH has grown into a platform that helps distributors solidify the absolute core of fastener distribution services - keeping customers profitably stocked, and helping customers who may need to buy hard-to-find fasteners, all while supporting the expertise and community within the fastener industry. Today, the sourcing network connects buyers and FCH INVENTORY GURU BRIAN MUSKER EXPLAINS HOW TO REDUCE ETM AT THE VEGAS SHOW, WITH BTM MANUFACTURING PRESIDENT JAKE DAVIS. LISTING A MIX OF SLOW-MOVING ITEMS ALONG WITH A-LIST INVENTORY IS BEST TO FUNNEL ONLINE CLICKS TO YOUR BUSINESS OR SHOPPING CART. sellers with over 1.6 million fastener product listings from distributors across North America – the largest and most comprehensive database of its kind in the industry. Thousands of unique users each week find FCH in search of what they can’t find at that moment, and FCH sends clicks and phone calls directly to members. Hint: FCH is not just for surplus anymore! Most members use the network for much more. Many companies use FCH to generate clicks for their own company shopping cart site. FCH is the “go to” search site for hundreds of purchasing managers, making network membership an extremely cost-effective traffic-building investment. BUSINESS FOCUS ARTICLE CONTINUED ON PAGE 104

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    advertisers index # 3Q, INC. 143 Fl

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    advertisers index I INDUSTRIAL FAST

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