Views
9 years ago

FALL 2014

  • Text
  • Fastener
  • Fasteners
  • Products
  • Manufacturing
  • Industrial
  • Industries
  • Requirements
  • Bolt
  • Rivet
  • Distributors
Distributor's Link Magazine Fall Issue 2014

30 THE DISTRIBUTOR’S

30 THE DISTRIBUTOR’S LINK Joe Dysart Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, California. A journalist for 20 years, his articles have appeared in more than 40 publications, including The New York Times and The Financial Times of London. During the past decade, his work has focused exclusively on ecommerce. Voice: (631) 256-6602; web: www.joedysart.com; email: joe@joedysart.com. IS SEO DEAD FOR BAD ACTORS, PRETTY MUCH While search engine optimization -- the art of optimizing a Web property for the highest possible search engine returns -- is not dead, the antics of those looking to game the system pretty much are. The reason: During the past few years, Google has gone out of its way to aggressively thwart practitioners of 'black hat' search engine optimization (SEO) techniques, to the point where their tricks and ruses have been mostly neutralized. Specifically, Google's updates to its search engine algorithm, with codenames like 'Panda,' 'Penguin' and 'Hummingbird' have made it very tough for the wily to artificially boost rankings of Web sites with thousands of bogus links, hundreds of pages of duplicate content or other false positives. Indeed, with so few technical tweaks still available for SEO, even some longtime 'white hat' SEO practitioners are throwing in the towel. "Google put their money where their mouth was with their Panda and Penguin updates," says Jill Whalen, a prominent SEO veteran who retired from the industry late last year. "At last, the only real way to do SEO was what I had been espousing all along," Whalen says. "When you create amazing Web sites and content for your users, the search engines will follow. Imagine that." Agrees Ryne Landers, senior SEO specialist, WrightIMC (www.wrightimc.com), an advertising agency: Above: Google's CEO Larry Page has made it his mission to crack down on black hat SEO. Below: Google's co-founder Sergey Brin. " I think SEO is pretty much dead as we know it. Google’s been tightening the noose around the neck of SEO" practitioners since early 2012." In practice, Google's new Web order now has savvy businesses being extremely careful in the way they flirt with the search engine. OId reliables like guest posting on another Web site's blog simply as a crass grab for exposure are considered taboo. And keyword stuffing alone (artificially stuffing text with the same keyword over and over) is enough to get your Web site banished to the bottom of Google's search results. "More and more channels are being restricted and removed from our grasp," Landers says, including boosts in rankings resulting from article marketing, commenting on other Web site's blogs and mass distribution of the same press release as just a few examples. Plus, Google is getting very picky about the kind of links it recognizes as authentic. Essentially, 'authentic' in Google's eyes means an honest-to-goodness link that is placed to your Web site from another Web site without your knowledge. Put another way: It's a link that you've earned because you're providing truly useful information on your site. Such links differ markedly from 'black hat' links, which are often created by for-hire 'link building farms,' which specialize in creating hundreds or thousands of bogus links to a Web sites. please turn to page 178

  • Page 8: 6 THE DISTRIBUTOR’S LINK The Gilc
  • Page 12: 10 THE DISTRIBUTOR’S LINK Guy Ave
  • Page 26: 24 THE DISTRIBUTOR’S LINK NATIONA
  • Page 30: 28 THE DISTRIBUTOR’S LINK Don Con
  • Page 36 and 37: 34 THE DISTRIBUTOR’S LINK Lorri H
  • Page 38: 36 THE DISTRIBUTOR’S LINK NATIONA
  • Page 42: 40 THE DISTRIBUTOR’S LINK Robert
  • Page 46 and 47: 44 THE DISTRIBUTOR’S LINK Bryce F
  • Page 48: 46 THE DISTRIBUTOR’S LINK Bart Ba
  • Page 52: 50 THE DISTRIBUTOR’S LINK Slip-ON
  • Page 55 and 56: THE DISTRIBUTOR’S LINK 53 Parker
  • Page 58: 56 THE DISTRIBUTOR’S LINK Spirol
  • Page 64: 62 THE DISTRIBUTOR’S LINK Interna
  • Page 67 and 68: THE DISTRIBUTOR’S LINK 65 Arser i
  • Page 70: 68 THE DISTRIBUTOR’S LINK Nationa
  • Page 74: 72 THE DISTRIBUTOR’S LINK Investm
  • Page 78 and 79: 76 THE DISTRIBUTOR’S LINK Anthony
  • Page 80: 78 THE DISTRIBUTOR’S LINK PWFA -
  • Page 84 and 85:

    82 THE DISTRIBUTOR’S LINK Cardina

  • Page 86:

    84 THE DISTRIBUTOR’S LINK John R.

  • Page 90:

    88 THE DISTRIBUTOR’S LINK MW Indu

  • Page 93 and 94:

    THE DISTRIBUTOR’S LINK 91 Your re

  • Page 96 and 97:

    94 THE DISTRIBUTOR’S LINK Interco

  • Page 98:

    96 THE DISTRIBUTOR’S LINK AUGUST

  • Page 102:

    100 THE DISTRIBUTOR’S LINK MFDA -

  • Page 106 and 107:

    104 THE DISTRIBUTOR’S LINK MWFA -

  • Page 108 and 109:

    106 THE DISTRIBUTOR’S LINK FTI -

  • Page 110 and 111:

    108 THE DISTRIBUTOR’S LINK Eckart

  • Page 112:

    110 THE DISTRIBUTOR’S LINK NEFDA

  • Page 118 and 119:

    116 THE DISTRIBUTOR’S LINK MAFDA

  • Page 120:

    MWFA 33rd ANNUAL FASTENER SHOW ELK

  • Page 124 and 125:

    122 THE DISTRIBUTOR’S LINK Rotor

  • Page 126 and 127:

    124 THE DISTRIBUTOR’S LINK THE BI

  • Page 128:

    126 THE DISTRIBUTOR’S LINK NFDA -

  • Page 131 and 132:

    THE DISTRIBUTOR’S LINK 129 We are

  • Page 133:

    THE DISTRIBUTOR’S LINK 131

  • Page 140 and 141:

    138 THE DISTRIBUTOR’S LINK NCFA -

  • Page 142 and 143:

    140 THE DISTRIBUTOR’S LINK Sems a

  • Page 144:

    142 THE DISTRIBUTOR’S LINK SFA -

  • Page 147 and 148:

    THE DISTRIBUTOR’S LINK 145

  • Page 150:

    148 THE DISTRIBUTOR’S LINK Commun

  • Page 153 and 154:

    THE DISTRIBUTOR’S LINK 151

  • Page 156:

    154 THE DISTRIBUTOR’S LINK MWFA -

  • Page 159 and 160:

    THE DISTRIBUTOR’S LINK 157

  • Page 162:

    160 THE DISTRIBUTOR’S LINK Cable

  • Page 165 and 166:

    THE DISTRIBUTOR’S LINK 163

  • Page 168:

    166 THE DISTRIBUTOR’S LINK SEFA -

  • Page 171 and 172:

    THE DISTRIBUTOR’S LINK 169 Sherex

  • Page 173 and 174:

    THE DISTRIBUTOR’S LINK 171

  • Page 175 and 176:

    MF Supply, a woman owned and operat

  • Page 180 and 181:

    178 THE DISTRIBUTOR’S LINK IS SEO

  • Page 182:

    180 THE DISTRIBUTOR’S LINK INxSQL

  • Page 185:

    THE DISTRIBUTOR’S LINK 183

  • Page 189:

    THE DISTRIBUTOR’S LINK 187 Full L

  • Page 197 and 198:

    THE DISTRIBUTOR’S LINK 195 Lindst

  • Page 199 and 200:

    THE DISTRIBUTOR’S LINK 197

  • Page 202:

    200 THE DISTRIBUTOR’S LINK NEW SY

  • Page 205 and 206:

    THE DISTRIBUTOR’S LINK 203 SPIROL

  • Page 207 and 208:

    THE DISTRIBUTOR’S LINK 205 SAVING

  • Page 210 and 211:

    208 THE DISTRIBUTOR’S LINK THE AR

  • Page 212:

    210 THE DISTRIBUTOR’S LINK THE BU

  • Page 215 and 216:

    THE DISTRIBUTOR’S LINK 213 Tector

  • Page 218:

    216 THE DISTRIBUTOR’S LINK HOW TO

  • Page 221 and 222:

    THE DISTRIBUTOR’S LINK 219 Roger

  • Page 224:

    222 THE DISTRIBUTOR’S LINK FASTEN

  • Page 228 and 229:

    226 THE DISTRIBUTOR’S LINK ECKART

  • Page 230 and 231:

    228 THE DISTRIBUTOR’S LINK WHY A

  • Page 232 and 233:

    230 THE DISTRIBUTOR’S LINK FASTEN

  • Page 234:

    232 THE DISTRIBUTOR’S LINK SOCIAL

  • Page 237 and 238:

    MWFA 62nd ANNUAL GOLF OUTING EAGLEW

  • Page 239 and 240:

    THE DISTRIBUTOR’S LINK 237 Labora

  • Page 241 and 242:

    MWFA 62nd ANNUAL GOLF OUTING EAGLEW

  • Page 243 and 244:

    THE DISTRIBUTOR’S LINK 241

  • Page 245 and 246:

    WHAT THE UAW ELECTION AT VOLKSWAGEN

  • Page 247 and 248:

    THE DISTRIBUTOR’S LINK 245 Bay Ma

  • Page 249 and 250:

    THE DISTRIBUTOR’S LINK 247 ISO 90

  • Page 252:

    250 THE DISTRIBUTOR’S LINK WHAT T

  • Page 255 and 256:

    THE DISTRIBUTOR’S LINK 253 FASTEN

SHARE A PAGE FROM THIS MAGAZINE

OPTION 1: Click on the share tab above, or OPTION 2: Click on the icon (far right of toolbar) and then click on the icon (top right of the page).

Copyright © Distributor's Link, Inc. All Rights Reserved | Privacy Policy