30 THE DISTRIBUTOR’S LINK Joe Dysart Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, California. A journalist for 20 years, his articles have appeared in more than 40 publications, including The New York Times and The Financial Times of London. During the past decade, his work has focused exclusively on ecommerce. Voice: (631) 256-6602; web: www.joedysart.com; email: joe@joedysart.com. IS SEO DEAD FOR BAD ACTORS, PRETTY MUCH While search engine optimization -- the art of optimizing a Web property for the highest possible search engine returns -- is not dead, the antics of those looking to game the system pretty much are. The reason: During the past few years, Google has gone out of its way to aggressively thwart practitioners of 'black hat' search engine optimization (SEO) techniques, to the point where their tricks and ruses have been mostly neutralized. Specifically, Google's updates to its search engine algorithm, with codenames like 'Panda,' 'Penguin' and 'Hummingbird' have made it very tough for the wily to artificially boost rankings of Web sites with thousands of bogus links, hundreds of pages of duplicate content or other false positives. Indeed, with so few technical tweaks still available for SEO, even some longtime 'white hat' SEO practitioners are throwing in the towel. "Google put their money where their mouth was with their Panda and Penguin updates," says Jill Whalen, a prominent SEO veteran who retired from the industry late last year. "At last, the only real way to do SEO was what I had been espousing all along," Whalen says. "When you create amazing Web sites and content for your users, the search engines will follow. Imagine that." Agrees Ryne Landers, senior SEO specialist, WrightIMC (www.wrightimc.com), an advertising agency: Above: Google's CEO Larry Page has made it his mission to crack down on black hat SEO. Below: Google's co-founder Sergey Brin. " I think SEO is pretty much dead as we know it. Google’s been tightening the noose around the neck of SEO" practitioners since early 2012." In practice, Google's new Web order now has savvy businesses being extremely careful in the way they flirt with the search engine. OId reliables like guest posting on another Web site's blog simply as a crass grab for exposure are considered taboo. And keyword stuffing alone (artificially stuffing text with the same keyword over and over) is enough to get your Web site banished to the bottom of Google's search results. "More and more channels are being restricted and removed from our grasp," Landers says, including boosts in rankings resulting from article marketing, commenting on other Web site's blogs and mass distribution of the same press release as just a few examples. Plus, Google is getting very picky about the kind of links it recognizes as authentic. Essentially, 'authentic' in Google's eyes means an honest-to-goodness link that is placed to your Web site from another Web site without your knowledge. Put another way: It's a link that you've earned because you're providing truly useful information on your site. Such links differ markedly from 'black hat' links, which are often created by for-hire 'link building farms,' which specialize in creating hundreds or thousands of bogus links to a Web sites. please turn to page 178
82 THE DISTRIBUTOR’S LINK Cardina
84 THE DISTRIBUTOR’S LINK John R.
88 THE DISTRIBUTOR’S LINK MW Indu
THE DISTRIBUTOR’S LINK 91 Your re
94 THE DISTRIBUTOR’S LINK Interco
96 THE DISTRIBUTOR’S LINK AUGUST
100 THE DISTRIBUTOR’S LINK MFDA -
104 THE DISTRIBUTOR’S LINK MWFA -
106 THE DISTRIBUTOR’S LINK FTI -
108 THE DISTRIBUTOR’S LINK Eckart
110 THE DISTRIBUTOR’S LINK NEFDA
116 THE DISTRIBUTOR’S LINK MAFDA
MWFA 33rd ANNUAL FASTENER SHOW ELK
122 THE DISTRIBUTOR’S LINK Rotor
124 THE DISTRIBUTOR’S LINK THE BI
126 THE DISTRIBUTOR’S LINK NFDA -
THE DISTRIBUTOR’S LINK 129 We are
THE DISTRIBUTOR’S LINK 131
138 THE DISTRIBUTOR’S LINK NCFA -
140 THE DISTRIBUTOR’S LINK Sems a
142 THE DISTRIBUTOR’S LINK SFA -
THE DISTRIBUTOR’S LINK 145
148 THE DISTRIBUTOR’S LINK Commun
THE DISTRIBUTOR’S LINK 151
154 THE DISTRIBUTOR’S LINK MWFA -
THE DISTRIBUTOR’S LINK 157
160 THE DISTRIBUTOR’S LINK Cable
THE DISTRIBUTOR’S LINK 163
166 THE DISTRIBUTOR’S LINK SEFA -
THE DISTRIBUTOR’S LINK 169 Sherex
THE DISTRIBUTOR’S LINK 171
MF Supply, a woman owned and operat
178 THE DISTRIBUTOR’S LINK IS SEO
180 THE DISTRIBUTOR’S LINK INxSQL
THE DISTRIBUTOR’S LINK 183
THE DISTRIBUTOR’S LINK 187 Full L
THE DISTRIBUTOR’S LINK 195 Lindst
THE DISTRIBUTOR’S LINK 197
200 THE DISTRIBUTOR’S LINK NEW SY
THE DISTRIBUTOR’S LINK 203 SPIROL
THE DISTRIBUTOR’S LINK 205 SAVING
208 THE DISTRIBUTOR’S LINK THE AR
210 THE DISTRIBUTOR’S LINK THE BU
THE DISTRIBUTOR’S LINK 213 Tector
216 THE DISTRIBUTOR’S LINK HOW TO
THE DISTRIBUTOR’S LINK 219 Roger
222 THE DISTRIBUTOR’S LINK FASTEN
226 THE DISTRIBUTOR’S LINK ECKART
228 THE DISTRIBUTOR’S LINK WHY A
230 THE DISTRIBUTOR’S LINK FASTEN
232 THE DISTRIBUTOR’S LINK SOCIAL
MWFA 62nd ANNUAL GOLF OUTING EAGLEW
THE DISTRIBUTOR’S LINK 237 Labora
MWFA 62nd ANNUAL GOLF OUTING EAGLEW
THE DISTRIBUTOR’S LINK 241
WHAT THE UAW ELECTION AT VOLKSWAGEN
THE DISTRIBUTOR’S LINK 245 Bay Ma
THE DISTRIBUTOR’S LINK 247 ISO 90
250 THE DISTRIBUTOR’S LINK WHAT T
THE DISTRIBUTOR’S LINK 253 FASTEN
Loading...
Loading...
Loading...
SHARE A PAGE FROM THIS MAGAZINE OPTION 1: Click on the share tab above, or OPTION 2: Click on the icon (far right of toolbar) and then click on the icon (top right of the page). |
Copyright © Distributor's Link, Inc. All Rights Reserved | Privacy Policy