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FALL 2020

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Distributor's Link Magazine Fall 2020 / Vol 43 No 4


146 THE DISTRIBUTOR’S LINK PRODUCT GENIUS TECHNOLOGY TRANSFORMATION IS WITHIN YOUR REACH from page 64 There are many factors that lead to a successful Digital Transformation. The foundation will consist of strong leadership, strategy, technology & DATA. It will be imperative to the success of your transformation that the CEO signals to the entire organization that the world of distribution has changed and so must the company. It is imperative that the entire team participate as every area of the business is affected. Consider what the future of the supply chain will look like in 5 years, 10 years…there is no stopping the speed at which things are changing. A good starting point when beginning your business transformation would be: ¤ Looking at your industry’s competitive landscape ¤ Define your organization’s goals ¤ Seek out new growth opportunities ¤ Create a realistic budget ¤ Have workforce in position Remember…Tranformation is Within Your Reach There is a lot of opportunity for growth and the good news for distributors and manufacturers is with the advent of the cloud services you are now able to design and build an eCommerce store much more efficiently and costeffective. Adopting to the cloud allows companies: 99.9% up time, a secure environment, the ability to recover data, the ability to make changes very quickly and enhance customer experience. Grow at your own pace. Business speed, business agility, how quickly one can adapt to changes will define success of future businesses. PGT holds several patents for its Product Genius Technology eCommerce application. PGT provides consulting and web design services. Contact: Cris Young, or go to for more info. PRODUCT GENIUS TECHNOLOGY


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