FALL 2021

74 THE DISTRIBUTOR’S

74 THE DISTRIBUTOR’S LINK 2152 Martin Luther King Jr. Blvd., Suite 1060, Sanford, FL 32771 1-800-962-1614 sales@brikksen.com www.brikksen.com ARE YOU SATISFIED? WE AREN’T… It has been the buzzword in the Brikksen office for the past year. We took an inward approach and pondered how we could improve in every aspect within our organization. How can we take our business model, along with the outstanding customer service we already provide, to the next level? We wanted to investigate the future and then go BEYOND. The initial direction on this journey began with the most important piece of information at the forefront – our customers. How do they perceive us? Does it mirror how we perceive ourselves? We pride ourselves on being flexible and conducting business in the manner in which our customers want to conduct business: email, phone, e-commerce, or fax. But is there a new way we have not thought of? We are investigating ideas beyond the fastener industry as we diligently evaluate technology, good habits of communication, and an ease of doing business to build better channels for our customers. Earlier this year, we launched a blog on the Brikksen website named, “Beyond the Nuts and Bolts”. Our goal is to capture years of fastener knowledge and to share it freely with the fastener industry and beyond. It is a great resource aimed at educating those new to the industry while providing a refresher to the seasoned veterans. You will find both written and visual content to satisfy all learning styles. Beyond industry education, Dee Ward launched a thought leadership series on LinkedIn called “The Daily Dozen.” (This is also shared on the Brikksen.com blog titled, “Beyond the Nuts and Bolts.”) In this 12-part series, he explains the core characteristics that Brikksen personnel must possess. With techniques developed over a 40-year span as a baseball player, coach, business leader, and dad, Dee shares his expertise with those who also are committed to building and coaching successful teams. This is the beginning of Brikksen’s journey. Beyond Measure. BUSINESS FOCUS ARTICLE BRIKKSEN