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SPRING 2013

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Distributor's Link Magazine Spring Issue 2013 / VOL 36 / NO.2

44 THE DISTRIBUTOR’S

44 THE DISTRIBUTOR’S LINK Desperate times call for desperate measures, in this tough economy we all have to think outside the box and look for additional ways to sell our products and bring in new customers. Springs and spring assortments, big or small are an excellent complement to fasteners. Ajax is a reliable, top quality spring manufacturer that offers a range of merchandise that you will be able to sell to your customers, and offers their service and knowledge to you. At Ajax Wire Specialty Company “it’s always Spring time.” Ajax Wire can be found in Hicksville, New York which is 25 miles east of New York City. Ajax is family owned founded in 1933 with the third generation now managing the company. The staff of Ajax Wire knows their springs. And they know what it takes to prosper in the good times and survive in the tough times. Today, the company makes extension springs, compression springs, torsion springs, spring assortments, as well as custom springs and prototypes. There are over 1500 stock items. Materials include brass, galvanized hard drawn wire, music wire and stainless steel. Over the years, the family has always invested money back into the company, thinking the return is better, especially these days. This is our life and we need to maintain the facilities for maximum efficiency and retain a competitive edge. Ajax has state-of-the-art automatic, semiautomatic and manual equipment to accommodate both long and short runs. To meet a customer’s special needs the company will produce one spring or thousands of springs. But “how can you make a living on springs” is what the current owner David Ellner asked his father-in-law some 19 years ago. Joseph Elowsky said “springs are everywhere,” it’s like asking where are screws used. Springs are in automobiles and trucks, toys, locks, guns, electronics, appliances, military equipment, medical instruments, office equipment manufacturing plants, food processing plants and on and on. As Ajax describes it, springs are used in “everything from automobiles to zeppelins.” Ajax Wire Specialty Co., Inc. 119 Bloomingdale Road, Hicksville, NY 11801 Tel: 516-935-2333 Fax: 516-935-2334 Email: ajaxwire@aol.com www.ajaxwire.com PROVIDING A LITTLE “SPRING TIME” FOR THE LAST 80 YEARS The 750 Spring Assortment, with 1,000 pieces in 100 popular styles and sizes When asked to name the primary focus of Ajax and the main reason customers keep coming back, company President David Ellner, without hesitation, replied “Service. Our goal is to quickly and reliably meet the needs of the customer, whether those needs are for custom parts, short runs or an overnight delivery of a stock item.” Many companies, of course, talk about customer service as the key to long-term success. A few of them live it as well as talk it. Ajax Wire is one of them. Ajax Wire has found their niche and has concentrated on it and mastered it. For three generations now the employees at Ajax have been designing, producing and selling an incredible variety of spring assortments and springs in a wide range of materials. They know how to meet specific compression or extension spring needs. It is people that make a company, people who appreciate the importance of the customer and produce a product that they are proud of. Ajax Wire has a small, closeknit group of knowledgeable, dedicated, customer oriented people. David Ellner took over the company reins from his father-inlaw, Joe Elowsky who was the nephew of the founder of the company Ben Kantner. David has been in the spring business for 19 years. Joe Elowsky’s daughter and David’s wife, Patricia is the CFO and majority owner, and has also been in the business for 19 years. In charge of customer service is John Mignone who has been with the company for five years. When they say that Ajax “lives” customer service, they’re not kidding. Chances are, when a customer calls, that call will be answered by one of these three knowledgeable and dedicated veterans. In these slow economic times a little “Spring Time” will help increase those sales figures. David says even if you don’t know much about springs, that doesn’t matter because we do! We are here to help. Like in the 1989 movie Field of Dreams, they said “build it and they shall come”. At Ajax Wire we say let them know you can supply them with springs and they will buy them from you. The people at Ajax are standing by and are ready to help you.

THE DISTRIBUTOR’S LINK 45

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