58 THE DISTRIBUTOR’S LINK Jo Morris Marketing Director, Fastener Training Institute ® FASTENER TRAINING INSTITUTE ® 5318 East 2nd Street #325, Long Beach, CA 90803 TEL 562-473-5373 FAX 661-449-3232 EMAIL info@fastenertraining.org WEB www.fastenertraining.org THE VALUE OF TRADE SHOWS… A GREAT PLACE TO LEARN With computer-mediated technologies facilitating more business transactions than ever before one would think that trade shows represent a marketing strategy of the past. Ironically, even with the rise of digital e-commerce, trade shows have become more vital for buyers and sellers. Although product sourcing and procurement can easily be conducted through the internet, it allows for a market flooded with options and poor information. Trade shows offer a one stop shop for direct access to the product experts and a place to get questions addressed quickly. Not only can visitors compare products, see what’s new and network…they can learn! The reality is that business professionals, especially in the fastener industry, will always require face to face dealings to make decisions about the products they buy and sell. While the primary reason to attend a trade show may be to see new products and keep up with industry trends, they are also a great place to learn. Lectures, keynote speakers, workshops and panel discussions are key elements of successful trade shows. Although potentially higher cost then web based options to attend, by taking advantage of all that quality shows have to offer, it’s an investment high on returns for every level of employee. The Fastener Training Institute has always supported trade shows and regional tabletop events with educational content. Like manufacturers with product experts, FTI provides access to the fastener industry’s most renowned specialists and leaders. We use the title “Industry Expert” for a reason, our instructors are the leaders of TECHNICAL ARTICLE the industry vesting years of time specializing in their field with research and expertise. Take advantage of hearing their thoughts and perspectives when you meet them in person at one of our classes. For the first time, the Fastener Training Institute will offer two classes during the same venue, at the upcoming Fastener Fair USA. Fastener Fair USA is the first show to incorporate the entire supply chain under one roof. Manufacturers, distributors and end users together, this translates to fastener users of all levels of knowledge, needs and experience. To support all the visitors attending the show and their range of knowledge the Fastener Training Institute will present on April 10th, “Fastening 101” and “Understanding the Bolted Joint”, both sponsored by the Fastener Education Foundation. What better way to prepare for a two-day trade show than with some product knowledge! Fastening 101 is instructed by industry leader Laurence Claus. This class is a must for those new to the industry as well as anyone who wants to know more about the products they buy, sell, warehouse and use. The seminar is perfect for manufacturers, distributors and end users. Students will explore how fasteners are manufactured as well as some basic engineering concepts. Topics include fastener design and material options, head styles and drive configurations, heat treatments and platings plus a discussion on why there are cost differences from one fastener to another. CONTINUED ON PAGE 136
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