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SPRING 2019

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Distributor's Link Magazine Spring 2019 / Vol 42 No2

106 THE DISTRIBUTOR’S

106 THE DISTRIBUTOR’S LINK COMPUTER INSIGHTS INC. HOW WELL DO YOU KNOW YOUR CUSTOMERS? from page 24 We don’t want business from a company that has a completely different set of requirements than a fastener distributor. We would not be able to maintain our focus. We need to be all that we can be for our clients, so we avoid being distracted. The result is that we do a better job for the people that we care about and understand. Not The Only Game In Town It wasn’t very long ago that a local fastener company could rely on their personal relationships and their remote location to ensure a growing and prosperous business. Since fasteners are last minute purchases by most customers, and they are heavy to ship, just being the local fastener company was enough of an advantage to get the business. Now, the national chains, the big box stores, and Amazon and other online sellers, are all alternatives. They are convenient, substantial, inexpensive, and they are good alternatives for your customer. Information Is Critical With The Business Edge TM you will have all the information that you need at your fingertips. Your inventory will be accurate and up-to-date, your deep knowledge of the customer’s habits and needs will impress them, and, since you will be running you company efficiently, you will be able to offer competitive prices. We know that this is true, because every year, we receive calls from our clients’ customers, asking if they can buy The Business Edge. TM Their customers are so impressed with their deep knowledge of their account, that they want to be able to provide the same service levels to their own customers. Unfortunately, many times, we have to turn the referrals down. If they are not in the fastener or industrial supply business, we don’t want to do business with them. One secret to our success is our dedication to this industry. Business Intelligence (BI) Deep Dive As part of our continuing development of The Business Edge. TM we have partnered with Intuilize, a Business Intelligence company. Using the Intuilize add on to The Business Edge, clients are able to take a deep dive into their information, including their customer preferences, payment habits, past problems, product choices, price sensitivity, etc. This data analytics platform can also help you track and evaluate your inventory constantly in real time, and be presented with alerts at the moment when trends emerge or inefficiencies appear. Customer categorization based on deep knowledge discovered by the BI algorithm, will help you find opportunities and start to see real efficiencies emerge. One of the most common mistakes that distributors make is misallocation of time and resources simply because they fail to properly categorize their accounts based on their true business impact. The BI module will help you target your most effective approach to your market. Not Your Father’s Fastener Distributor Business as usual is no longer good enough. Today, you must have access to all your critical information, instantly, in actionable form. And you must take action on the data. Do you? There is no other viable choice if you plan to succeed long term. More Information To learn about The Business Edge TM and what it can for you, contact Computer Insights, Inc. by phone at: 800-539-1233, email: sales@ci-inc.com or online at www.ci-inc.com. COMPUTER INSIGHTS, INC.

THE DISTRIBUTOR’S LINK 107

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