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SPRING 2021

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Distributor's Link Magazine Spring 2021 / Vol 44 No 2

24 THE DISTRIBUTOR’S

24 THE DISTRIBUTOR’S LINK Joe Dysart Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, California. A journalist for 20 years, his articles have appeared in more than 40 publications, including The New York Times and The Financial Times of London. During the past decade, his work has focused exclusively on ecommerce. Telephone: 631-256-6602; web: www.joedysart.com; email: joe@dysartnewsfeatures.com GOOGLE MAY UPDATE: LOWER RANKINGS FOR POORLY DESIGNED WEB SITES Google is promising to double-down on its policy to penalize poorly designed Web sites with lower rankings in search engine returns with its next update – slated for rollout in May. Essentially, fastener distributor Web sites that exhibit poor performance on mobile devices, use annoying pop-up ads, are tough to interact with or are plagued by similar shortcomings – are going to be policed by the Google search engine. “These signals measure how users perceive the experience of interacting with a Web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the Web,” says Jeffrey Jose, product manager, Search, for Google. Sowmya Subramanian, director of engineering, Search Ecosystem adds “Great page experiences enable people to get more done and engage more deeply.” Dubbed ‘Google Page Experience,” the ranking system is expected to hit fastener distributor Web sites competing for the same keywords and keyphrases the hardest. For example: Two competitor fastener distributor sites using the same keywords and keyphrases that feature comparably excellent content will find that a poorly designed Web site will get a lower ranking on Google, while the excellently designed Web site will come out on top. CONTRIBUTOR ARTICLE GOOGLE RANKING PENALTIES ARE COMING IN MAY FOR POORLY DESIGNED WEB SITES GOOGLE’S CRACKDOWN WILL FOCUS ON HOW WELL YOUR WEB SITE PERFORMS ON MOBILE DEVICES Of course, Google’s announcement that a crackdown is coming has sent reverberations across the Web, given that it dominates search worldwide. According to Statista, 87% of all Web searches are made using the Google search engine. (www.statista.com/ statistics/216573/worldwide-market-share-of-search-engines/) While Google has been penalizing poorly designed Web sites with lower search engine rankings for a number of years, this latest initiative will focus solely on how Web sites are performing on mobile devices. That makes sense, given that nearly three-quarters of all Internet users will solely use smartphones to access the Web by 2025, according to a report by the World Advertising Research Center (www.warc. com/content/paywall/article/ warc-datapoints/almost_ three_quarters_of_internet_ users_will_be_mobileonly_ by_2025/124845). With this crackdown, Google is also trial-ballooning the idea of using a graphic icon in the Web address bar to indicate if a Web site is poorly designed and poorly performing. The graphic-icon warning approach served the search giant well a few years back, when it used an exclamation symbol in the Web site address bar to warn Web surfers that they were clicking to a Web site that did not use HTTPs. CONTINUED ON PAGE 104

  • Page 6 and 7: in the Spring 2021 issue of 6 DISTR
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    66 THE DISTRIBUTOR’S LINK Robert

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    70 THE DISTRIBUTOR’S LINK MEMORIA

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    THE DISTRIBUTOR’S LINK 75 INTEGRA

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    78 THE DISTRIBUTOR’S LINK LeJeune

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    82 THE DISTRIBUTOR’S LINK 3Q INC.

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    CONTINUED ON PAGE 96

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    88 THE DISTRIBUTOR’S LINK All Int

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    90 THE DISTRIBUTOR’S LINK SOUTHEA

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    92 THE DISTRIBUTOR’S LINK NEW ENG

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    98 THE DISTRIBUTOR’S LINK BRUNO M

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    100 THE DISTRIBUTOR’S LINK LAUREN

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    THE DISTRIBUTOR’S LINK 103 SALIM

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    THE DISTRIBUTOR’S LINK 105 UNICOR

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    Martin Inc., is pleased to announce

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    112 THE DISTRIBUTOR’S LINK LARRY

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    114 THE DISTRIBUTOR’S LINK COMPUT

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    Ramco Specialties, Inc., has comple

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    120 THE DISTRIBUTOR’S LINK ANTHON

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    THE DISTRIBUTOR’S LINK 125 The Fa

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    128 THE DISTRIBUTOR’S LINK FASTEN

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    fastenerlinks BRINGING YOU THE FAST

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    fastenerlinks BRINGING YOU THE FAST

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    THE DISTRIBUTOR’S LINK 139 Derry

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    EFC International is pleased to ann

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    144 THE DISTRIBUTOR’S LINK JOE DY

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    THE DISTRIBUTOR’S LINK 147 GUY AV

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    THE DISTRIBUTOR’S LINK 149 LARRY

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    152 THE DISTRIBUTOR’S LINK COMPON

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    154 THE DISTRIBUTOR’S LINK ROBERT

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    158 THE DISTRIBUTOR’S LINK BRUNO

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    160 THE DISTRIBUTOR’S LINK MID-WE

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    THE DISTRIBUTOR’S LINK 163 Semble

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    THE DISTRIBUTOR’S LINK 167 Tanner

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    THE DISTRIBUTOR’S LINK 169 WORLDW

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    advertisers index # 3Q, INC. 83 Was

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    advertisers index N NOVA FASTENER C

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