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SUMMER 2018

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Distributor's Link Magazine Summer 2018 / Vol 41 No3

120 THE DISTRIBUTOR’S

120 THE DISTRIBUTOR’S LINK FASTENER FAIR INAUGURAL FASTENER FAIR USA DEEMED SUCCESSFUL BY ATTENDEES AND EXHIBITORS from page 42 t’s a model that was new to the U.S. market, but one that has been successful around the world for many years for the show’s organizers. Mack Brooks Exhibitions was pleased that the format worked so well in the U.S., as well. Fastener Fair USA attracted the types of buyers and decision makers that exhibitors were hoping to see. With 71% of those surveyed saying they were the company’s decision makers, the primary job titles/responsibilities of the attendees were: ¤ Buyer ¤ Department Head/Senior Manager ¤ Engineer/Technical Specialist ¤ Managing Director ¤ Purchaser/Procurer For these attendees, the show offered a firsthand look at the latest fastener/fixing solutions and technology available in the marketplace, networking events to facilitate relationships with peers, and top-notch educational programs developed and delivered by industry experts. The top reasons people said they attended the inaugural show, in order of importance, included: ¤ Making new contacts ¤ Networking with industry peers ¤ Finding new products or business ¤ Finding a supplier The welcome networking event at the Rock and Roll Hall of Fame, was extremely well received and successfully delivered on the first two reasons that people wanted to attend the show. “The feedback we received from exhibitors and attendees was overwhelmingly positive,” said Jessica Boweak, Exhibition Manager for Fastener Fair USA. “The exhibitors were connecting with the people they wanted to meet and the education sessions offered unique value not seen at other fastener events. Many exhibitors are already planning their participation in 2019, with nearly 50% of the floor already reserved.” Fastener Fair USA offered fastener professionals unique access the latest industry information, forecasts, and technical education with keynote sessions and breakouts. Show management put together a strong line-up of educational sessions so that no matter where professionals fit in the fastener supply chain or their experience level, they found an educational session or workshop with insights to take back and implement immediately in the workplace. One of the highlights of the educational sessions included the keynote presentation “The Future of the Fastener Industry,” which attracted nearly 100 attendees and featured an impressive line-up of some of the most recognized names in the fastener industry: ¤ Dr. Andrew Gyekenyesi, Associate Chief Scientist and Research Team Manager of the Ohio Aerospace Institute; ¤ Phil Matten, Editor of Fastener + Fixing Magazine; ¤ Graham Immerman, Director of Marketing at MachineMetrics; ¤ Greg Terrell, Director of Business Development at Coventya; ¤ Kirk Zehnder, President of Earnest Machine Products; and ¤ Stuart Southall, Manager of Earnest Machine Products UK. CONTINUED ON PAGE 121

THE DISTRIBUTOR’S LINK 121 FASTENER FAIR INAUGURAL FASTENER FAIR USA DEEMED SUCCESSFUL BY ATTENDEES AND EXHIBITORS from page 120 The panel was moderated by Howard Thompson, Sr. Program Manager at the Ohio Aerospace Institute and sponsored by Earnest Machine Products. Other highlights included: ¤ Management, marketing, and sales technique workshops sponsored by Young Fastener Professionals, Women in the Fastener Industry, and Earnest Machine Products; ¤ Technical training sessions; and ¤ The speed networking event sponsored by Young Fastener Professionals. Many of the educational session presentations are available for download on the Fastener Fair USA website. 75% of survey responders said that Fastener Fair USA was important to their business and 78% would recommend Fastener Fair USA to a colleague. With that positive feedback, Mack Brooks Exhibitions looks forward to an even bigger and better Fastener Fair USA in Detroit, MI at the Cobo Center on May 22-23, 2019. Exhibit space sales have already started. Fastener Fair USA is organized by Mack Brooks Inc., a subsidiary of the Mack Brooks Exhibition Group based in St. Albans, UK, which has branches and partner companies in France, Greece, Italy, Poland, Russia, India, China and the USA. The Mack Brooks Exhibitions Group has been organizing industrial trade fairs around the world for almost 50 years. As a privately-owned, independent and professional show organizer, the company organizes a program of highly specialized trade exhibitions throughout Europe, Asia and the Americas, in the fields of engineering, transport, metalworking, information technology, textiles, food and beverages, railways, construction, tunneling, printing, converting, airport management, and aviation. The Group also publishes related directories, magazines, sector reports and Internet sites. For information about Fastener Fair USA 2019, visit the website http://fastenerfair.com/usa/, or contact Show Management at fastenerfairusa@mackbrooks.com or 866-899-4728. FASTENER FAIR USA

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