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SUMMER 2018

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Distributor's Link Magazine Summer 2018 / Vol 41 No3

12 THE DISTRIBUTOR’S

12 THE DISTRIBUTOR’S LINK Joe Dysart Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, California. A journalist for 20 years, his articles have appeared in more than 40 publications, including The New York Times and The Financial Times of London. During the past decade, his work has focused exclusively on ecommerce. Telephone: 631-256-6602; web: www.joedysart.com; email: joe@joedysart.com. WEB SITE NOT ENCRYPTED? GOOGLE WILL TURN BUSINESS AWAY FROM FASTENER DISTRIBUTOR SITES Come July, Google Chrome will start turning business away from your Web site if it deems your site to be unencrypted. “Google is rolling it out to all versions of Chrome this summer,” says Peter Boyd, founder, PaperStreet, a Web design firm (www.paperstreet.com). Specifically, Google Chrome will brand your Web site as ‘Not Secure’ in the address bar of its browser if it senses you’re operating without encryption (https://security.googleblog. com/2018/02/a-secure-web-ishere-to-stay.html). “Users presented with this warning will be less likely to interact with these sites or trust their content, so it’s imperative that site operators,” get their Web sites encrypted,” says Patrick R. Donahue, security engineering product lead, Cloudflare (www. cloudflare.com), a Web services provider. Moreover, this move by Google to police the Web will be replicated by Mozilla Firefox, Microsoft Internet Explorer, Microsoft Edge and Apple Sarfari sometime after July, according to Donahue. Given that those browsers together service more than 90% of all the people surfing the Web, according to Netmarketshare (www.netmarketshare.com), it’s no surprise that the ‘Not Secure’ branding campaign is HACKERS HAVE TRIGGERED BROWSER MAKERS TO DEMAND ENCRYPTION FOR ALL SITES ACROSS THE WEB. (THIS IMAGE IS ROYALTY FREE AND APPROVED FOR COMMERCIAL USE, AS ARE ALL THE OTHERS FOR THIS ARTICLE.) COME JULY, GOOGLE CEO SUNDAR PICHAI WILL BE BRANDING YOUR WEB SITE AS ‘NOT SECURE’ IF IT’S WITHOUT ENCRYPTION. expected to trigger a stampede of fastener distributors desperately looking for encryption come July. The easiest way for fastener distributors to determine their business will be impacted is to type the Web address of their Web sites into the Google Chrome browser come July. If your Web site is lacking encryption, you’ll find a warning from Google in the address bar stating that your Web site is ‘Not Secure.’ Indeed, even now, Google is posting more subtle warning notes in its browser about many Web sites that operate with encryption. Essentially, the warning appears as an exclamation symbol in the address bar, which you need to click on to retrieve Google’s admonition that the site is not secure. In contrast, the search giant has decided that come July, its warning will be stark and dramatic. Visit any fastener distributor site that’s not encrypted and that site will be branded with the words ‘Not Secure’ right in the Goggle Chrome address bar -- no clicking necessary. “Google has been gearing up for this change since 2014,” Donahue says. For years, the campaign to encrypt Web sites has been mostly limited to ecommerce Web sites, where shoppers enter credit card and other highly sensitive information that hackers are looking to steal. CONTRIBUTOR ARTICLE CONTINUED ON PAGE 98

  • Page 6 and 7: in thesummer 2018 issue of 6 DISTRI
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    THE DISTRIBUTOR’S LINK 61 AFIXX A

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    64 THE DISTRIBUTOR’S LINK BRIGHTO

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    68 THE DISTRIBUTOR’S LINK Earnest

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    On June 7, 2018, SWD Inc. held a gr

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    74 THE DISTRIBUTOR’S LINK FASTENE

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    76 THE DISTRIBUTOR’S LINK Anthony

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    78 THE DISTRIBUTOR’S LINK Wrought

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    THE DISTRIBUTOR’S LINK 81

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    NFDA 50th ANNIVERSARY MEETING & CEL

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    THE DISTRIBUTOR’S LINK 85

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    THE DISTRIBUTOR’S LINK 87 FAR SRL

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    THE DISTRIBUTOR’S LINK 89 ABBOTT-

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    92 THE DISTRIBUTOR’S LINK NORTH C

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    94 THE DISTRIBUTOR’S LINK BENGT B

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    SOLUTION INDUSTRIES LLC SOLUTION IN

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    THE DISTRIBUTOR’S LINK 99 WORDSEA

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    THE DISTRIBUTOR’S LINK 101 WOMEN

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    J.W. Winco, Inc., A Ganter Company,

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    SEFA SPRING CONFERENCE BIRMINGHAM,

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    108 THE DISTRIBUTOR’S LINK CARMEN

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    110 THE DISTRIBUTOR’S LINK ALBANY

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    112 THE DISTRIBUTOR’S LINK COMPUT

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    114 THE DISTRIBUTOR’S LINK MICHAE

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    FASTENER FAIR USA CLEVELAND, OH - A

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    THE DISTRIBUTOR’S LINK 119

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    THE DISTRIBUTOR’S LINK 121 FASTEN

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    124 THE DISTRIBUTOR’S LINK BRIGHT

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    fastenerlinks THE DEFINITIVE WEB DI

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    fastenerlinks BRINGING YOU THE FAST

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    fastenerlinks BRINGING YOU THE FAST

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    NFDA 50th ANNIVERSARY MEETING & CEL

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    136 THE DISTRIBUTOR’S LINK JO MOR

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    PAC-WEST 50TH ANNIVERSARY MEETING &

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    THE DISTRIBUTOR’S LINK 141 CROSSW

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    THE DISTRIBUTOR’S LINK 143 ZaGO M

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    146 THE DISTRIBUTOR’S LINK GLOBAL

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    148 THE DISTRIBUTOR’S LINK SOUTHW

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    150 THE DISTRIBUTOR’S LINK BRYCE

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    152 THE DISTRIBUTOR’S LINK ZaGO M

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    156 THE DISTRIBUTOR’S LINK ANTHON

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    158 THE DISTRIBUTOR’S LINK LARRY

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    160 THE DISTRIBUTOR’S LINK ROBERT

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    162 THE DISTRIBUTOR’S LINK MID-AT

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    164 THE DISTRIBUTOR’S LINK LAUREN

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    166 THE DISTRIBUTOR’S LINK SEFA S

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    Earnest Machine is now offering dom

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    THE DISTRIBUTOR’S LINK 171 NORTH

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    THE DISTRIBUTOR’S LINK 173 Suncor

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    MAFDA GOLF & SCHOLARSHIP OUTING APP

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    SFA SPING CONFERENCE & GOLF OUTING

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    NFDA 50th ANNIVERSARY MEETING & CEL

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    THE DISTRIBUTOR’S LINK 181 SEFA S

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    184 THE DISTRIBUTOR’S LINK SPIROL

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    SFA SPING CONFERENCE & GOLF OUTING

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    THE DISTRIBUTOR’S LINK 189

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    THE DISTRIBUTOR’S LINK 191

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    advertisers index # 3Q, INC. 84 Spl

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    advertisers index I ISC - INTERCONT

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