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Distributor's Link Magazine Summer 2018 / Vol 41 No3


52 THE DISTRIBUTOR’S LINK SPECIALTY TOOLS & FASTENERS DISTRIBUTORS ASSOCIATION PO Box 44, 500 Elm Grove Rd., Ste. 2I0, Elm Grove, Wl 53122 TEL 1-800-352-2981 FAX 262-784-5059 EMAIL WEB A PREVIEW OF STAFDA’S UPCOMING 42nd ANNUAL CONVENTION & TRADE SHOW by Georgia H. Foley, CEO The Specialty Tools & Fasteners Distributors Association (STAFDA) will bring together 4,500 member leaders, October 28-30, in Phoenix for its Annual meeting. All events will be held at the Phoenix Convention Center and STAFDA’s host hotels are all walking distance to the Center. Education is the name of the game on Sunday, October 28 and five workshop leaders will offer their expertise. STAFDA’s online media consultant, Bob DeStefano, will lead Social Selling: How Sales Reps can Leverage Social Media to Attract, Engage, and Close More Customers. He’ll explain how social selling has changed the sales process as Millennials take over the workforce and the buying process. Current statistics reveal that cold calling is dead – only 1% of cold calls result in appointments, but more than 75% of a buyer’s journey is completed online before they talk to a salesperson, and 78% of those salespeople using social media outsell their peers. Bob will show how to harness social media to generate new business opportunities. Leaders are not Born. They are Built! will be the subject from Randy Disharoon. He’ll introduce the four phases of leadership development – Build Within, Build Around, Build Up, and Build Out –and how this can help a person achieve their goals and develop their SHOW EVENT ARTICLE personal brand. Randy will explain the three styles of leadership – Direction, Collaboration, and Delegation – and how being an effective leader is a way to recruit and retain the best talent. Attendees will also discover the tools necessary to build a company “Dream Team” while employing the seven phases of people development. Selling Boldly by Alex Goldfayn will address the fear most salespeople have. Fear is the reason they don’t like to pick up the phone or offer customers additional products and services, even though they want to buy more from the company. Alex will explain how to overcome this destructive fear and replace it with confidence, optimism, gratitude, joy, and proactive sales. These are the principles in the new field of positive psychology which is transforming how salespeople work and succeed. Benchmarking expert, Greg Manns, will explain How to Improve Distributor Profitability. Profitability is the #1 concern of any business, but for distributors who fight daily with price increases, falling margins, pressure from online sellers, in addition to high fixed costs, it can be difficult to grow. As Senior Vice President of Industry Insights, Greg will focus on critical and strategic issues for upper management and show how it’s possible to use empirical information to determine what drives profit in distribution. CONTINUED ON PAGE 134

American Ring, a family owned and operated manufacturer and supplier of retaining rings, snap rings, and Belleville disc springs, is pleased to announce the acquisition of all tooling, dies, equipment, and intellectual property of S&M Retaining Ring. Founded in 2001 by Michael O’Shea Sr, S&M Retaining Ring produced tapered section retaining rings, stamped out of carbon spring steel, stainless steel (PH 15-7 MO) and beryllium copper all to the ASME B18.27-1998 and MIL DTL 21248 specifications. A gifted tool and die engineer, Mike O’Shea had over 40 years of experience in the retaining ring industry, having worked for Waldes Truarc, Rotor Clip, and Industrial Retaining Ring. Upon his death in May of 2017, the O’Shea family wished to see his legacy live on, and American Ring is pleased to fulfill their request. With the acquisition of S&M Retaining Ring’s tooling, dies, equipment and intellectual property, coupled with American Ring’s exceptional engineering and customer service, we are excited about the product offerings we will be able to bring to the marketplace. For more information contact American Ring at 30450 Bruce Industrial Pkwy, Solon, OH 44139. Tel: 1-800- 635-1133, email: sales@ or online at THE DISTRIBUTOR’S LINK 53


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