38 THE DISTRIBUTOR’S LINK SPECIALTY TOOLS & FASTENERS DISTRIBUTORS ASSOCIATION PO Box 44, 500 Elm Grove Rd., Ste. 2I0, Elm Grove, Wl 53122 TEL 1-800-352-2981 FAX 262-784-5059 EMAIL info@stafda.org WEB www.stafda.org ULTRA-RELEVANT WORKSHOP SPEAKERS AT STAFDA CONVENTION by Georgia H. Foley, CEO Members attending the Specialty Tools & Fasteners Distributors Association’s (STAFDA) November 10-12 Nashville Convention & Trade Show will want to bring an extra notepad to the seven exceptional educational workshops being offered. In addition to a solid educational offering, this members-only meeting attracts up to 4,500 industry leaders along with an 800 booth Trade Show. Business sessions include: Authentic Marketing: How Authenticity is the Best Way to Market to Millennials. Jeff Butler: Who better to lead a workshop on Millennials than a Millennial? Jeff will bridge the generational gap between Millennials and companies looking for their talent and patronage. In an age of innovation and platforms, it leaves sales and marketing professionals wondering how best to reach this demographic. Jeff’s learning points include: 1). Strategic methods to build an enticing message with a strong call to action; 2). How to build rapport with Millennials through social media platforms; and 3). Discover how to spot exploitative marketing and separate your company from others by employing authentic marketing. Jeff is a third generation Silicon Valley entrepreneur and founded three companies by age 27. He’s the author of two books and has spoken at TEDx events, Google, Amazon, and LinkedIn. Women in Business: Career Strategies to Increase Your Impact. JJ DiGeronimo: There is an increasingly larger contingent of females working in the once male-dominated construction industry. 2018 marked the first woman president of STAFDA, Michelle St. John, and it was her suggestion of bringing women together in SHOW EVENT ARTICLE MUSIC CITY CENTER, NASHVILLE, TN the STAFDA channel. JJ DiGeronimo, whose husband runs their family’s third generation construction firm with his sisters, can easily relate to the STAFDA market. Most professionals are fantastic and relevant in their current role, but to achieve the next level of success, they need to expand their scope of expertise to reach their career goals. JJ will share specific strategies on increasing relevance both inside and outside their peer network. With more than 20 years in the tech industry, JJ is no stranger to navigating the twists and turns of moving into leadership roles. The Age of Global Transformation. Peter Leyden: As an expert on new technologies, future trends, and the former editor of WIRED magazine, Peter will address what opportunities lay ahead in today’s high-tech, globally connected world. We’re living in a moment of history that will be remembered when there was a fundamental transition to an all-digital, fully-global, more sustainable world. CONTINUED ON PAGE 140
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