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SUMMER 2021

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Distributor's Link Magazine Summer 2021 / Vol 44 No 3

46 THE DISTRIBUTOR’S

46 THE DISTRIBUTOR’S LINK SPECIALTY TOOLS & FASTENERS DISTRIBUTORS ASSOCIATION PO Box 44, 500 Elm Grove Rd., Ste. 2I0, Elm Grove, Wl 53122 TEL 1-800-352-2981 FAX 262-784-5059 EMAIL info@stafda.org WEB www.stafda.org STAFDA’S IN-PERSON EDUCATIONAL WORKSHOPS IN ORLANDO by Georgia H. Foley, CEO One of the biggest complaints professional speakers’ have had the past year about Zoom meetings or webinars was the lack of audience interaction. Thankfully, with widespread COVID vaccinations and the State of Florida being pro-active on keeping people safe yet allowing meetings to take place, STAFDA’s back on track to hold its in-person Convention & Trade Show, October 24-26, in Orlando, FL. STAFDA will comply with Florida and Orlando mandates regarding COVID safety in October. Orlando Health works with the Orange County Convention Center (OCCC) to ensure the health and well-being of all meeting attendees and STAFDA is no exception. STAFDA’s 45th Annual Convention & Trade Show leads off with four, concurrent 90 minute workshops Sunday morning, October 24, from 8:30 – 10 a.m. and 10:30 a.m. – Noon. The workshops repeat to a different audience following a 30 minute break. There is also one workshop Sunday afternoon and an additional program Tuesday morning, October 26. Sunday Morning Workshops, October 24 Decoding Micro-Expressions To Increase Sales! Janine Driver As a former federal law enforcement officer with the Department of Justice, Driver will share her knowledge of how to read others’ body language and unlock tricks of master manipulators to easily spot deception on phone calls, emails, Facebook posts, handwritten notes, and social media. People often think if a person crosses their arms, they’ve lost interest or it’s a power pose. Driver believes when people cross their arms it’s not a negative, rather it indicates they’re using both sides of their brain. But, if they’ve crossed both their SHOW EVENT ARTICLE arms and legs, they’ve emotionally withdrawn from the conversation. She’ll share tips on how to spot discomfort and deviations in hidden facial expressions along with fear and disgust. Driver believes rapport building is the foundation upon which interactions with others are built and the framework of successful relationships. She’s a popular guest on NBC’s TODAY, NBC’S Weekend TODAY, FOX News, along with being quoted in other media outlets. How to Work with & Lead People Not Like You Kelly McDonald Diversity in the workforce is a hot topic. Many employers are under pressure to ensure their employee base is diverse and represents the customers they serve. Progressive companies value diversity since it can lead to better decisions, solutions, and innovations while growing business and profits. But a diverse workforce doesn’t just mean different racial and ethnic backgrounds: it can also be diversity of thought. A new mom is in a very different place than an empty nester. Someone with a master’s degree is different from someone who is a high school graduate. Different people may not see eye-to-eye on an issue. Communication styles may differ. Cultural backgrounds vary and even men and women see situations differently. How can today’s leaders motivate and lead groups of people from different backgrounds? McDonald will offer specific tactics for employees to succeed in today’s workplace without becoming frustrated by approaches to work that may differ from theirs. And for leaders, they’ll learn three key steps to make a diverse team more cohesive, productive, and enjoyable. McDonald has been featured in Fast Company, Forbes, BusinessWeek, and her clients include Toyota, State Farm, Nike, and Miller-Coors. CONTINUED ON PAGE 122

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